http://quinnianniciello.com Quinn Ianniciello | Portfolio Wed, 08 Jun 2011 06:11:39 +0000 http://quinnianniciello.com en http://quinnianniciello.com/Brooks-Running-Shoes http://quinnianniciello.com/following/quinnianniciello.com/Brooks-Running-Shoes Wed, 08 Jun 2011 06:11:39 +0000 Quinn Ianniciello | Portfolio 1560709 <img src="http://payload.cargocollective.com/1/1/34495/1560709/brooks_header1_905.png" width="905" height="263" width_o="905" height_o="263" src_o="http://payload.cargocollective.com/1/1/34495/1560709/brooks_header1_o.png" data-mid="7811228" border="0" align="left"/> Brooks® Running Shoes Campaign ProjectAs team leader and designer for this final advertising campaign planning project at Washington State University, my teammates and I designed a strategy to increase brand loyalty and sales for Brooks® Sports, Inc. Through strategic media selection and a clear, unique creative platform that allows consumers to take ownership of the brand, this campaign builds the Brooks® brand within the core runner community. By expanding upon the existing tagline "Run Happy," we developed a creative strategy that maintains its brand roots while focusing on a personalized theme application-wide. Additional outdoor advertising, trade promotion strategies, and a custom iPhone application (pg. 114) support the overall campaign, bringing success and results within the $5.7 million budget. Download the PDF (3.71 MB)Credits: Dylan Bale, Sam Boettcher, Scott Gronewald, Meagan Houck, Quinn Ianniciello, Danielle LaClair, Jessica Schumaker<img src="http://payload.cargocollective.com/1/1/34495/1560709/brooks2up3.png" width="443" height="278" width_o="443" height_o="278" src_o="http://payload.cargocollective.com/1/1/34495/1560709/brooks2up3_o.png" data-mid="7811662" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/462559/footer_line_o.png"> http://quinnianniciello.com/Special-K-Crackers http://quinnianniciello.com/following/quinnianniciello.com/Special-K-Crackers Sun, 13 Mar 2011 03:12:33 +0000 Quinn Ianniciello | Portfolio 1163721 <img src="http://payload.cargocollective.com/1/1/34495/1163721/specialk_header1_905.jpg" width="905" height="263" width_o="905" height_o="263" src_o="http://payload.cargocollective.com/1/1/34495/1163721/specialk_header1_o.jpg" data-mid="5602717" border="0" align="left"/> Special K® Crackers Test Market Campaign ProjectWhen tasked to introduce Special K® Crackers to a given test market, simplicity and clarity became key in driving home a strong USP and brand legacy for this line extension product. My campaign planning course teammates and I designed a comprehensive test market campaign plan including a situation analysis with primary and secondary research, media plan, creative brief, sales projections, budget, and comprehensive creative designs. Overall, my involvement focused on competitive positioning research, copywriting and design of all creative, and the overall layout and design of this 138 page document. Take a look for yourself and discover the snack with more crunch, and less craving in a store near you. Download the PDF (2.28 MB)Credits: Chris Deitrick, Mari Hopkins, Quinn Ianniciello, Xiaoshan Li, Patrick Lipsker, Jacob Logar<img src="http://payload.cargocollective.com/1/1/34495/1163721/specialk_sample2up4.png" width="443" height="278" width_o="443" height_o="278" src_o="http://payload.cargocollective.com/1/1/34495/1163721/specialk_sample2up4_o.png" data-mid="7811655" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/462559/footer_line_o.png"> http://quinnianniciello.com/On-The-Web http://quinnianniciello.com/following/quinnianniciello.com/On-The-Web Sun, 20 Jun 2010 10:31:34 +0000 Quinn Ianniciello | Portfolio 473140 <img src="http://payload.cargocollective.com/1/1/34495/473140/webclickhurr_905.png" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/webclickhurr_o.png" data-mid="7810737" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473140/web1_905.jpg" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/web1_o.jpg" data-mid="7810299" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473140/web5_905.jpg" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/web5_o.jpg" data-mid="7810534" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473140/web3_905.jpg" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/web3_o.jpg" data-mid="7810303" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473140/web4_905.jpg" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/web4_o.jpg" data-mid="7810532" border="0" align="left"/>ART DIRECTION AND DESIGN of ACUI Conference and Compton Union Building websites. <img src="http://payload.cargocollective.com/1/1/34495/473140/htmlemail_905.png" width="905" height="476" width_o="950" height_o="500" src_o="http://payload.cargocollective.com/1/1/34495/473140/htmlemail_o.png" data-mid="7810749" border="0" align="left"/> ART DIRECTION AND DESIGN of ACUI Conference and Compton Union Building targeted emails. <img src="http://payload.cargocollective.com/1/1/34495/462559/footer_line_o.png"> http://quinnianniciello.com/Business-Pleasure http://quinnianniciello.com/following/quinnianniciello.com/Business-Pleasure Sun, 20 Jun 2010 10:30:27 +0000 Quinn Ianniciello | Portfolio 473137 $(document).ready(function() { $("#content_container img").lazyload({ placeholder : "_gfx/whiterati.gif", threshold : 100, effect : "fadeIn" }); }); <img src="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9jlfrithl1qals94o1_1280_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9jlfrithl1qals94o1_1280_o.jpg" data-mid="3446185" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/katie_2up_1_box2_905.jpg" width="905" height="659" width_o="905" height_o="659" src_o="http://payload.cargocollective.com/1/1/34495/473137/katie_2up_1_box2_o.jpg" data-mid="7809761" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6wivvww1qals94o1_1280_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6wivvww1qals94o1_1280_o.jpg" data-mid="3446187" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6y2h8jS1qals94o1_1280_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6y2h8jS1qals94o1_1280_o.jpg" data-mid="3446188" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6zlVzE81qals94o1_1280_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/tumblr_l9s6zlVzE81qals94o1_1280_o.jpg" data-mid="3446189" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/katie_2up_2_905.jpg" width="905" height="659" width_o="905" height_o="659" src_o="http://payload.cargocollective.com/1/1/34495/473137/katie_2up_2_o.jpg" data-mid="3446206" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/katiecat3_905.jpg" width="905" height="659" width_o="905" height_o="659" src_o="http://payload.cargocollective.com/1/1/34495/473137/katiecat3_o.jpg" data-mid="7809751" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/IMG_5772-edit_o_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/IMG_5772-edit_o_o.jpg" data-mid="7809812" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/IMG_6058-edit_o_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/IMG_6058-edit_o_o.jpg" data-mid="7809810" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473137/IMG_6064_edit_o_905.jpg" width="905" height="603" width_o="1280" height_o="853" src_o="http://payload.cargocollective.com/1/1/34495/473137/IMG_6064_edit_o_o.jpg" data-mid="7809823" border="0" align="left"/> http://quinnianniciello.com/Center-For-Civic-Engagement http://quinnianniciello.com/following/quinnianniciello.com/Center-For-Civic-Engagement Sun, 20 Jun 2010 10:29:41 +0000 Quinn Ianniciello | Portfolio 473136 <img src="http://payload.cargocollective.com/1/1/34495/473136/CCE_TriplePosterMock_905.jpg" width="905" height="603" width_o="1440" height_o="960" src_o="http://payload.cargocollective.com/1/1/34495/473136/CCE_TriplePosterMock_o.jpg" data-mid="2142324" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473136/IMG_9587_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473136/IMG_9587_o.JPG" data-mid="4364449" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473136/IMG_9595_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473136/IMG_9595_o.JPG" data-mid="4364456" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473136/IMG_9567s_905.jpg" width="905" height="603" width_o="1440" height_o="960" src_o="http://payload.cargocollective.com/1/1/34495/473136/IMG_9567s_o.jpg" data-mid="4364493" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473136/IMG_9570_905.JPG" width="905" height="603" width_o="1440" height_o="960" src_o="http://payload.cargocollective.com/1/1/34495/473136/IMG_9570_o.JPG" data-mid="4364494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473136/IMG_9562s_905.jpg" width="905" height="603" width_o="1440" height_o="960" src_o="http://payload.cargocollective.com/1/1/34495/473136/IMG_9562s_o.jpg" data-mid="4364526" border="0" align="left"/> About This Project The Center for Civic Engagement is a department of Washington State University dedicated to increasing community service and in involvement through projects and volunteer coordination. This yearlong campaign was designed to target students through a personal call to action theme: “My Dream. My Decision. My Difference.” This interactive approach allows students to become involved in the campaign and take ownership in their experience. Overall, the campaign theme creates a solid foundation for students to decide what they want to take away from each service project, and what difference they can make. Campaign pieces include print materials ranging from 4” x 6” informational cards, to 19” x 30” and larger promotional posters, banners, office signage, and mailing cards. Dry-erase boards allow students to fill in “Their Dream…” and social media integration supports interactivity through the Center for Civic Engagement Facebook page. Additional promotional items such as pens, stickers, and apparel complete the overall look while maintaining consistency with the color and typographic schemes. Roles: creative direction, design, photography, editing, copywriting.<img src="http://payload.cargocollective.com/1/1/34495/462559/footer_line_o.png"> http://quinnianniciello.com/Food-Drink http://quinnianniciello.com/following/quinnianniciello.com/Food-Drink Sun, 20 Jun 2010 09:16:36 +0000 Quinn Ianniciello | Portfolio 473101 $(document).ready(function() { $("#content_container img").lazyload({ placeholder : "_gfx/whiterati.gif", threshold : 100, effect : "fadeIn" }); }); <img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_1576_905.jpg" width="905" height="602" width_o="1936" height_o="1288" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_1576_o.jpg" data-mid="2141852" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus13_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus13_o.jpg" data-mid="2141825" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus17_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus17_o.jpg" data-mid="2141829" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus24_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus24_o.jpg" data-mid="2141835" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_0368_905.jpg" width="905" height="602" width_o="1936" height_o="1288" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_0368_o.jpg" data-mid="2141850" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_1549_905.jpg" width="905" height="602" width_o="1936" height_o="1288" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_1549_o.jpg" data-mid="2141851" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_3591_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_3591_o.JPG" data-mid="2141854" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus22_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus22_o.jpg" data-mid="2141831" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_3616_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_3616_o.JPG" data-mid="2141855" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_6652_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_6652_o.JPG" data-mid="2141856" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_7110_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_7110_o.JPG" data-mid="2141858" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_7129_905.JPG" width="905" height="603" width_o="2048" height_o="1365" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_7129_o.JPG" data-mid="2141860" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus14_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus14_o.jpg" data-mid="2141828" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/IMG_7361_905.jpg" width="905" height="602" width_o="1936" height_o="1288" src_o="http://payload.cargocollective.com/1/1/34495/473101/IMG_7361_o.jpg" data-mid="2141861" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus19_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus19_o.jpg" data-mid="2208134" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473101/Dupus15_905.jpg" width="905" height="565" width_o="2048" height_o="1280" src_o="http://payload.cargocollective.com/1/1/34495/473101/Dupus15_o.jpg" data-mid="2208140" border="0" align="left"/> http://quinnianniciello.com/Compton-Union-Building http://quinnianniciello.com/following/quinnianniciello.com/Compton-Union-Building Sun, 20 Jun 2010 09:16:05 +0000 Quinn Ianniciello | Portfolio 473098 <img src="http://payload.cargocollective.com/1/1/34495/473098/brochure-1_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/473098/brochure-1_o.jpg" data-mid="2145190" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473098/brochure-2_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/473098/brochure-2_o.jpg" data-mid="2145192" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473098/brochure_1_905.jpg" width="905" height="506" width_o="950" height_o="532" src_o="http://payload.cargocollective.com/1/1/34495/473098/brochure_1_o.jpg" data-mid="2145362" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/473098/brochure_2_905.jpg" width="905" height="506" width_o="950" height_o="532" src_o="http://payload.cargocollective.com/1/1/34495/473098/brochure_2_o.jpg" data-mid="2145363" border="0" align="left"/> Compton Union BuildingThe Compton Union Building serves as the center of campus activity at Washington State University. Through the download link below or at right, you can check out a comprehensive portfolio of designs I developed over the two year period I worked as a Designer & Marketing Coordinator for Washington State University. All pieces or marketing promotions featured in the portfolio were designs I created, photographed for, and produced as part of the long-term strategic marketing plan developed by the Union Marketing Services team. Download the PDF Portfolio (6 MB) Featured above is an eight-panel informational and tour brochure gives students and visitors a quick and clean overview of the building’s offerings. Since production more than 4,000 brochures have been handed out on campus and in the surrounding community. <img src="http://payload.cargocollective.com/1/1/34495/473098/umkatie.png" width="443" height="278" width_o="443" height_o="278" src_o="http://payload.cargocollective.com/1/1/34495/473098/umkatie_o.png" data-mid="7812620" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/462559/footer_line_o.png"> http://quinnianniciello.com/Identity http://quinnianniciello.com/following/quinnianniciello.com/Identity Thu, 13 May 2010 20:08:00 +0000 Quinn Ianniciello | Portfolio 409587 <img src="http://payload.cargocollective.com/1/1/34495/409587/SIEGE_COLOR_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/SIEGE_COLOR_o.jpg" data-mid="2996673" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/44_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/44_o.jpg" data-mid="2996610" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/CUB_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/CUB_o.jpg" data-mid="2996611" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/GIVE_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/GIVE_o.jpg" data-mid="2996612" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/MOPI_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/MOPI_o.jpg" data-mid="2996614" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/AFTER5_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/AFTER5_o.jpg" data-mid="2996619" border="0" align="left"/><img src="http://payload.cargocollective.com/1/1/34495/409587/DINING_905.jpg" width="905" height="392" width_o="905" height_o="392" src_o="http://payload.cargocollective.com/1/1/34495/409587/DINING_o.jpg" data-mid="2996622" border="0" align="left"/>