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Amazon—Content Creation Playbook

Creative Direction: Quinn Ianniciello
Design: Nicole Ramirez 
Production: Jessie Lane
Copywriting: Revery 

As the Creative Director for photography, 3D, and motion assets for Amazon Devices, I developed and led a project to unify various Amazon product lines under a singular unique point of view. This playbook (samples below) serves as a tool for creative team members and external partners to streamline decision-making, while making it easier for customers to quickly identify the Amazon brand. 

Amazon—Retail Design Language

Creative Direction: Quinn Ianniciello
Channel Marketing: Pam Gentile, Jen O’Neil
Project Management: Allison Douglas
Agency: Work & Co.

As Creative Director over Amazon Devices Retail Experience, I led a project to redesign and unify Amazon’s 16,000+ in-store touchpoints throughout retailers like Best Buy, Target, Kohls, and Whole Foods under a new design language. The streamlined system is modular, more durable, helps customers easily idenitfy the Amazon brand in store, and creates more opportunities for customers to make informed shopping decisions. 

©2021 Quinn Ianniciello — A Creative Director in Seattle, WA. ✌🏼