Amazon—Content Creation Playbook
As the Creative Director for photography, 3D, and motion assets for Amazon Devices, I developed and led a project to unify various Amazon product lines under a singular unique point of view. This playbook (samples below) serves as a tool for creative team members and external partners to streamline decision-making, while making it easier for customers to quickly identify the Amazon brand.
Amazon—Retail Design Language
As Creative Director over Amazon Devices Retail Experience, I led a project to redesign and unify Amazon’s 16,000+ in-store touchpoints throughout retailers like Best Buy, Target, Kohls, and Whole Foods under a new design language. The streamlined system is modular, more durable, helps customers easily idenitfy the Amazon brand in store, and creates more opportunities for customers to make informed shopping decisions.