Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling

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	<title>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</title>
	<link>https://quinnianniciello.com</link>
	<description>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</description>
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		<title>Home</title>
				
		<link>https://quinnianniciello.com/Home</link>

		<pubDate>Thu, 09 Nov 2017 01:42:43 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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Quinn is a💡creative director and brand ✏️ builder based in 🌧️ Seattle.

👇🏼
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		<title>Bio</title>
				
		<link>https://quinnianniciello.com/Bio</link>

		<pubDate>Thu, 09 Nov 2017 01:42:49 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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Quinn Ianniciello (ay-yah-nee-chel-oh) is currently Group Creative Director, Worldwide Sustainability at Amazon in Seattle, Washington. A born-and-raised Pacific Northwest&#38;nbsp; islander, he likes  hats, 90's R&#38;amp;B, blackberry pie and being outside. He’s a multidisciplinary creative leader—helping teams craft identity systems, launch digital experiences, build environments, and create thoughtful content for global retail and lifestyle brands.&#38;nbsp;

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Stuff I’ve Worked On&#38;nbsp;


	AmazonREI
Netflix
Microsoft
Brooks
Redfin
	AT&#38;amp;T
Vail ResortsCoast HotelsDelta DentalFred HutchHurom
	Box
Carnival Cruise LinesColumbia Bank
SeagateSound Transit
Dusted Valley Vintners


Favorite Stuff&#38;nbsp;


	Brand Identity Design
Photo, Film, &#38;amp; Animation Art Direction
Copywriting &#38;amp; Editing
Branded Content &#38;amp; Storytelling
Digital Experiences (Concept, Testing, UX/UI)
Physical Retail Experiences, Visual Merchandising
Product &#38;amp; Packaging Design
Global Campaign Creation &#38;amp; Activation
Brand Positioning &#38;amp; Creative Strategy
Events, Executive Keynotes, &#38;amp; Experiential Spaces
Localization &#38;amp; Transcreation
Print, Catalog, Direct Mail
Social &#38;amp; Influencer Collaborations
ESG, CSR, Sustainability, Social Impact, Reporting
Stakeholder Collaboration
Team Mentorship &#38;amp; Development


Notable Stuff

The One Club for Creativity
The One Show: Green Pencil Jury 2025
Gold: General — Corporate Image
Telly Awards 2025Silver: General — Corporate ImageSilver: General — Sustainability Silver: Craft — DirectingSilver: Craft — Editing
Telly Awards 2025
Awwwards 2022 Honorable Mention
The Climate Pledge Website

An Arena Where the Goal Is ‘Net Zero’ Carbon Emissions, Even From Fans
The New York Times: October 2021

Amazon Climate Pledge: Two Years In And Going Strong
Forbes: September&#38;nbsp;2021

Further, Faster, Together: Putting the Climate Pledge into Action
Cannes Lions: June 2021

Nature-Based Solutions Are Essential to Fight the Climate Crisis
Bloomberg: February 2021

How REI Is Keeping #OptOutside A Black Friday Tradition
Fast Company: November 2017

How REI Is Expanding Its Blockbuster #OptOutside Campaign for 2016
AdWeek: October 2016

Millions OptOutside on Black Friday
USA Today: November 2016

REI’s #OptOutside Returns for 2016 With Aims to Become a New American Tradition
AdAge: October 2016
People Are Shunning Black Friday So They Can #OptOutside Instead
Huffington Post: November 2016

2013 National Addy Awards, Non-Traditional, Silver (Title Design)
Fred Hutchinson Cancer Reserach Center Gala Video
2013 Marketing Northwest Awards, Print Advertising, Big M Winner
"Do Not Come To Ketchikan"
2012 IAC Awards, Outstanding Online Video
“Checking In” Mobile Site
Featured: UnderConsideration "For Print Only" Blog
"Facts Don't Lie" Poster Package
Featured: UnderConsideration "For Print Only" Blog
Upselling Upscale: Bellevue Towers Toolkit
Featured: UnderConsideration "For Print Only" Blog
Boomtown Wine Label

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		<title>REI: #OptOutside</title>
				
		<link>https://quinnianniciello.com/REI-OptOutside</link>

		<pubDate>Fri, 10 Nov 2017 05:29:07 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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REI: #OptOutside
Creative Direction: Quinn IannicielloCopywriting: Torin DanielsProduction: Gentleman ScholarHow REI Is Keeping #OptOutside A Black Friday Tradition
Fast Company: November 2017

Inside Year Three of #OptOutside With REI’s Chief Creative Officer
Adweek: November 2017

For three years in a row REI has chosen to skip Black Friday and close their doors. And for three years in a row I’ve had the privilege of leading creative teams that helped bring this concept to life year over year. For 2017, we set out to do something extra special—power our creative touchpoints entirely through the photos and memories made from those who have chosen to #OptOutside. Thousands of photos stitched together to ask the world one thing: will you share your best days with us outside?&#38;nbsp;
⚐ concept     ⚐ design     ⚐ art direction     ⚐ film


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		<title>Amazon: Retail Experience</title>
				
		<link>https://quinnianniciello.com/Amazon-Retail-Experience</link>

		<pubDate>Fri, 03 Jun 2022 19:36:48 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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		<description>


This area is password protected.Let me know if you'd like to take a look.Enter Password


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		<title>REI: Summer — Baja</title>
				
		<link>https://quinnianniciello.com/REI-Summer-Baja</link>

		<pubDate>Tue, 04 Sep 2018 22:58:08 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

		<guid isPermaLink="true">https://quinnianniciello.com/REI-Summer-Baja</guid>

		<description>

REI: Summer — Baja
Creative Direction: Quinn Ianniciello
Copywriting: Torin Daniels, Chelsea Davis,&#38;nbsp;Corina Carrizales
Design: Laine CherashorePhotography: Carina Skrobecki, Ali Vagnini
Film: Jonathan Houser, Amy EnserStyling: Holly Gits
Production: Linda NordstromFilm Production: Whitney Parsons, Alissa Hudson
Catalog: Summer 2018
→Read and explore the full travel journey The Long Way South on the Co-op Journal.&#38;nbsp;

15 days. 1,600 miles. 10 crew members, and four bad-ass women bravely packed into a smelly ‘98 4Runner. There’s very few brands that just say “ok, sure” when the creative team cooks up the idea of a non-stop roadtrip from San Diego to the southern tip of the Baja peninsula, but REI is always up for the challenge. For our summer ‘18 campaign, we envisioned The Long Way South—a road trip to end all road trips. Tacos for breakfast, lunch, and dinner. A line item for “bribe money,” and weeks full of surf, sand, and sun inspired our customers through film content, social contests, catalogs, emails, in-store experiences, and more to think differently about their summer adventures and make time for moments that matter on the road.&#38;nbsp;
⚐ concept     ⚐ creative direction     ⚐ art direction     ⚐ film


“The Long Way South — Feature Length (7:45)”&#38;nbsp;


“The Long Way South — Teaser Short (:15)” 


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Social Ad Units — “Summer Sweepstakes Announcement (:37)”


Social Ad Units — “We Out Here (:10)”

	
Social Ad Units — “Roadside Distractions (:10)”


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		<title>Amazon: The Climate Pledge</title>
				
		<link>https://quinnianniciello.com/Amazon-The-Climate-Pledge-2</link>

		<pubDate>Tue, 02 Aug 2022 04:33:47 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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This area is password protected.Let me know if you'd like to take a look.Enter Password


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		<title>Amazon: Passport</title>
				
		<link>https://quinnianniciello.com/Amazon-Passport</link>

		<pubDate>Fri, 29 Mar 2024 02:15:21 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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		<title>Amazon: Alexa &#38; Device Brands</title>
				
		<link>https://quinnianniciello.com/Amazon-Alexa-Device-Brands</link>

		<pubDate>Tue, 18 Feb 2020 06:49:58 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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This area is password protected.Let me know if you'd like to take a look.Enter Password


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		<title>Amazon: The Climate Pledge</title>
				
		<link>https://quinnianniciello.com/Amazon-The-Climate-Pledge</link>

		<pubDate>Wed, 17 Jun 2020 23:31:55 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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Amazon: The Climate Pledge
Creative Direction: Quinn Ianniciello
Agency: Media.Monks

We have a choice to make—right now. The climate is already profoundly and permanently changed, and the next decade is the most consequential in human history. In 2019, Amazon launched The Climate Pledge—an ambitius goal of becoming net zero by 2040, a decade ahead of The Paris Agreement, and is inviting other companies to join. Will you take a leadership position on climate change?
 ⚐ creative direction     ⚐ art direction     ⚐ film     ⚐ animation


“Amazon: The Climate Pledge — Crossroads (:60)”&#38;nbsp;


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		<title>REI: Holiday — Argentina</title>
				
		<link>https://quinnianniciello.com/REI-Holiday-Argentina</link>

		<pubDate>Wed, 15 Nov 2017 02:59:19 +0000</pubDate>

		<dc:creator>Quinn Ianniciello — Creative Direction, Brand Strategy, Storytelling</dc:creator>

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REI: Holiday — Argentina
Creative Direction: Mike Henderson
Art Direction: Quinn IannicielloCopywriting: Torin DanielsPhotography: Ali VagniniStyling: Deb TudorCinematography: Jonathan HouserEditing: Katie Van-Fleet
Catalog: Holiday 2016
All I Need. The idea? Less stuff, more experiences. In a season of traditonal heavy gift-giving and sales, we concepted a multi-channel campaign that encouraged customers to explore the things that unlock experiences and the storied objects in our lives. The gifts we were given in our past that spurred exploration. To consider how we can provide that thing for someone else this holiday. The thing that will help them start their own journey because we all can’t forget: the stuff we remember isn't stuff. Shot on location in Bairloche, Argentina.&#38;nbsp;

⚐ concept     ⚐ design     ⚐ art direction     ⚐ film


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