REI: Brooks Running Trail Collection

Art Direction: Quinn Ianniciello
Copywriting: Rachel McLellan
Photography: REI Media Studio
Styling: Drancy Anania
Cinematography: Jonathan Houser

The new Brooks Trail Collection, created with legendary ultra-marathoner Scott Jurek. Only at REI. This campaign raised the bar for product launches and paired technical product features with extreme styling in an energetic, athletic expression. Overall, driving sales in the footwear category and inspiring runners to head off-road.