Vail Resorts
Agency: GreenRubino
Copywriting: Torin Daniels
Copywriting: Torin Daniels
With the introduction of urban mountain properties, I developed an identity system for this new Vail Resorts brand. Bold watercolors, natural finishes, and hand-crafted authenticity across the board revitalized these locations as they joined the family.
⚐ concept ⚐ design ⚐ art direction ⚐ brand guidelines
⚐ concept ⚐ design ⚐ art direction ⚐ brand guidelines
![](https://freight.cargo.site/t/original/i/549b76e7de3e9baaac2f6d94288037469bc437568723fc81f7f54cb61f7fe603/VR_Imageshero_1360_o.jpg)
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![](https://freight.cargo.site/t/original/i/70e3ea60753101c336894e2cdb2931cb21127a9846c38a17f4f5042f9756db12/VR_WEB_BrandIdentitySystem_Interactive_V1-2-7.jpg)
![](https://freight.cargo.site/t/original/i/1d1a8e731593ea08733f1970f4356a1e611fd7aa5da03137d314e031d10116fc/VR_WEB_BrandIdentitySystem_Interactive_V1-2-15.jpg)
![](https://freight.cargo.site/t/original/i/8353d58bce73517a63543f12089f4e9a34ebcf7feb97c5e372d9e76710941424/VR_WEB_BrandIdentitySystem_Interactive_V1-2-13.jpg)
![](https://freight.cargo.site/t/original/i/312e69283a377993a57008fd2a8b4b0d6d301246835a986c6619508938113244/VR_WEB_BrandIdentitySystem_Interactive_V1-2-14.jpg)
![](https://freight.cargo.site/t/original/i/11cb961889fbb6b40420740e00b0fa391a653dbcb9b547be5640966b1f9e5c9d/VR_WEB_BrandIdentitySystem_Interactive_V1-2-12.jpg)
![](https://freight.cargo.site/t/original/i/9068c94b87152438df34435a69f8185d3b57628d3a6262eaa1debea02c61f975/VR_WEB_BrandIdentitySystem_Interactive_V1-2-10.jpg)
![](https://freight.cargo.site/t/original/i/bb3166a6a965ba25860926793cb32ccb64e8d30253eee38d222a2fe9b52bfb34/VR_Images8_1360_o.jpg)
©2024 Quinn Ianniciello — A Creative Director in Seattle, WA. (Hey!✌🏼)