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REI: Ghost—German Bicycle Technology

Art Direction: Quinn Ianniciello
Copywriting: Torin Daniels
Photography: REI Media Studio
Styling: Katherine Hastings
Cinematography: Jonathan Houser

German-engineering that defies convention. Cutting-edge technology with high-end styling. This targeted campaign launched a completely new approach for REI, with sexy studio styling and a maker-story filmed in Germany. We drove performance in the cycling category, and crafted a unique brand position that turned heads.

⚐ concept     ⚐ design     ⚐ art direction     ⚐ film

© 2017 Quinn Ianniciello — An Art Director from Seattle, WA. ✌🏼