REI: Ghost—German Bicycle Technology
Art Direction: Quinn Ianniciello
Copywriting: Torin Daniels
Photography: REI Media Studio
Styling: Katherine Hastings
Cinematography: Jonathan Houser
Copywriting: Torin Daniels
Photography: REI Media Studio
Styling: Katherine Hastings
Cinematography: Jonathan Houser
German-engineering that defies convention. Cutting-edge technology with high-end styling. This targeted campaign launched a completely new approach for REI, with sexy studio styling and a maker-story filmed in Germany. We drove performance in the cycling category, and crafted a unique brand position that turned heads.
![](https://freight.cargo.site/t/original/i/538ce32697fffb84684e4e19a540edfc28eab021e8bed0d8929000ef911e72d9/893205_012816_56546_o.jpg)
![](https://freight.cargo.site/t/original/i/01edde8b6467c976860ce606562d188312c4066a0819a70119608c1f8db99314/897224_012716_32338_o.jpg)
![](https://freight.cargo.site/t/original/i/a8c788b39a542c5222e4812eff9bc7d30c2388ca615da8eb9af076f6671cb8ee/rei_ghst_lgo.jpg)
![](https://freight.cargo.site/t/original/i/ee0207316c8dc35108093472f2fb577095946a1b1ce7cf4980f7f0ea15c6c1ea/881763_012916_55056_square_3500_c.jpg)
![](https://freight.cargo.site/t/original/i/56f222b2003e61ea6939724b80742cecdaf42f415804b30b9bc7fee52407848e/881763_012916_55056_square_1_o.jpg)
![](https://freight.cargo.site/t/original/i/da754016bfbc2b67d55ed041d2861260d9d2c7b396aeb4b9bf92983a32cddfca/GHOST2016_Signage_FinalConcept_REVIEW1_review-1.jpg)
![](https://freight.cargo.site/t/original/i/8ea3e6ce9b806e0a236b8dbadd07c499a11a9d2ebb777a75154a141ac275b065/GHOST2016_Signage_FinalConcept_REVIEW1_review-3.jpg)
![](https://freight.cargo.site/t/original/i/495b47b5b4d0e059f0dff73efa9427c59686bd67481c783768ab9fa391124169/GHOST2016_Signage_FinalConcept_REVIEW1_review-5.jpg)
![](https://freight.cargo.site/t/original/i/eadb9ca939d4b75b16fdaa41495e68d57f2c299e6e87ade321197c809a908332/GHOST2016_Signage_FinalConcept_REVIEW1_review-8.jpg)
![](https://freight.cargo.site/t/original/i/5dc9f8416fc61cfef0ad735283cfeb07eeff802732d27b86e25bf6bd85e52f3d/Ghost_web.png)
©2024 Quinn Ianniciello — A Creative Director in Seattle, WA. (Hey!✌🏼)