REI: Ghost—German Bicycle Technology
Art Direction: Quinn Ianniciello
Copywriting: Torin Daniels
Photography: REI Media Studio
Styling: Katherine Hastings
Cinematography: Jonathan Houser
Copywriting: Torin Daniels
Photography: REI Media Studio
Styling: Katherine Hastings
Cinematography: Jonathan Houser
German-engineering that defies convention. Cutting-edge technology with high-end styling. This targeted campaign launched a completely new approach for REI, with sexy studio styling and a maker-story filmed in Germany. We drove performance in the cycling category, and crafted a unique brand position that turned heads.
©2024 Quinn Ianniciello — A Creative Director in Seattle, WA. (Hey!✌🏼)