REI: Membership Brand
Art Direction: Quinn Ianniciello
Copywriting: Amy Cook
Photography: Carina Skrobecki
Styling: Drancy Anania
Cinematography: Jonathan Houser
Editing: Katie Van-Fleet
Production: Whitney Parsons, Mary Beth Lavender
Copywriting: Amy Cook
Photography: Carina Skrobecki
Styling: Drancy Anania
Cinematography: Jonathan Houser
Editing: Katie Van-Fleet
Production: Whitney Parsons, Mary Beth Lavender
How do you represent a movement? Those who play, teach, protect and come together in—and for—the outdoors. That’s the power of the REI Co-op. 16 million strong and growing. I led a unified creative vision for membership across all REI brand touchpoints, from film to direct mail, photography styling, and rewards campaigns, bringing the co-op together—are you in?
*Steven thought this was the best commercial he has ever seen in his entire life.
©2024 Quinn Ianniciello — A Creative Director in Seattle, WA. (Hey!✌🏼)